{"id":9911,"date":"2022-08-09T11:00:47","date_gmt":"2022-08-09T03:00:47","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=9911"},"modified":"2022-08-09T17:03:50","modified_gmt":"2022-08-09T09:03:50","slug":"news-2022-july-google-ads","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/news-2022-july-google-ads\/","title":{"rendered":"\u30102022 Google \u6700\u65b0\u71df\u990a\u3011Google Ads \u4e03\u6708\u7522\u54c1\u66f4\u65b0 \u26f1"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: left;\"><strong>\u672c\u6708\u4efd\u7684\u66f4\u65b0\u5167\u5bb9\u8c50\u5bcc\uff0c\u5206\u5225\u70ba\uff1a\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u5e36\u4f86\u7684\u516d\u9805\u5168\u65b0\u529f\u80fd\u3001\u5f71\u97f3\u5ee3\u544a\u529f\u80fd\u7684\u5169\u9805\u7570\u52d5\uff08\u9023\u7db2\u96fb\u8996\u8207\u51fa\u50f9\u5e45\u5ea6\u8abf\u6574\uff09\uff0c\u4ee5\u53ca\u591a\u5a92\u9ad4\u5ee3\u544a\u7684\u66f4\u65b0\u5167\u5bb9\u3002<\/strong><\/p>\n<\/blockquote>\n<p>\u73fe\u5728\u5c31\u8b93\u6211\u5011\u4e00\u8d77\u6253\u8d77\u7cbe\u795e\uff0c\u8ddf\u8457 iSPOT \u7de8\u8f2f\u7fa4\uff0c\u95b1\u8b80 Google Ads \u4e03\u6708\u4efd\u7684\u66f4\u65b0\u5167\u5bb9\u5427 \ud83c\udf1e<\/p>\n<hr \/>\n<h3><span style=\"color: #eb7a77;\">\ud83d\udd25 \u6700\u9ad8\u6210\u6548\u5ee3\u544a<\/span><\/h3>\n<p><span style=\"color: #008080;\"><strong>\u5347\u7d1a\u516c\u544a<\/strong><\/span><\/p>\n<p>\u2460 \u667a\u6167\u8cfc\u7269\u5ee3\u544a\u65bc\u4eca\u5e74\u56db\u6708\u958b\u653e\u4e00\u9375\u5347\u7d1a\u6700\u9ad8\u6210\u6548\u5ee3\u544a\uff0c\u81ea\u4eca\u5e74\u4e03\u6708\u5230\u4e5d\u6708\u958b\u59cb\u81ea\u52d5\u5347\u7d1a\u70ba\u6700\u9ad8\u6210\u6548\u5ee3\u544a\uff0c\u81ea\u4eca\u5e74\u4e5d\u6708\u81ea\u52d5\u5347\u7d1a\u70ba\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u5f8c\uff0c\u5c07\u7121\u6cd5\u518d\u65b0\u589e \u667a\u6167\u8cfc\u7269\u5ee3\u544a\u3002<br \/>\n\u2461 \u5340\u57df\u5ee3\u544a\u65bc\u4eca\u5e74\u516d\u6708\u958b\u653e\u4e00\u9375\u5347\u7d1a\u6700\u9ad8\u6210\u6548\u5ee3\u544a\uff0c\u81ea\u4eca\u5e74\u516b\u6708\u5230\u4e5d\u6708\u958b\u59cb\u81ea\u52d5\u5347\u7d1a\u70ba\u6700\u9ad8\u6210\u6548\u5ee3\u544a\uff0c\u81ea\u4eca\u5e74\u5341\u6708\u81ea\u52d5\u5347\u7d1a\u70ba\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u5f8c\uff0c\u5c07\u7121\u6cd5\u518d\u65b0\u589e\u5340\u57df\u5ee3\u544a\u3002<br \/>\n\u2462 \u6700\u4f73\u5316\u5206\u6578\u5df2\u5168\u9762\u9069\u7528\u65bc\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u3002\u900f\u904e\u6700\u4f73\u5316\u5206\u6578\uff0c\u53ef\u4ee5\u77ad\u89e3\u5ee3\u544a\u6d3b\u52d5\u4e2d\u6709\u5f85\u6539\u5584\u7684\u5730\u65b9\uff0c\u4e26\u4f9d\u64da\u6700\u4f73\u5316\u5efa\u8b70\u5feb\u901f\u63a1\u53d6\u884c\u52d5\uff0c\u9032\u4e00\u6b65\u63d0\u9ad8\u6210\u6548\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">\u65b0\u589e\u529f\u80fd<\/span><\/strong><\/p>\n<p>\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u662f Google Ads \u63a8\u51fa\u7684\u65b0\u7248\u5ee3\u544a\uff0c\u6db5\u84cb\u6700\u591a\u653e\u9001\u7ba1\u9053\u53ca\u5ee3\u544a\u7a7a\u9593\u3002\u4ee5\u4e0b\u70ba\u4eca\u5e74\u4e03\u6708\u6240\u63a8\u51fa\u7684\u5168\u65b0\u529f\u80fd\uff1a<\/p>\n<p>\u2460 \u6700\u4f73\u5316\u5206\u6578\uff1a\u6700\u4f73\u5316\u5206\u6578\u5df2\u958b\u653e\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u4f7f\u7528\u3002\u900f\u904e\u6700\u4f73\u5316\u5206\u6578\uff0c\u53ef\u4ee5\u77ad\u89e3\u5ee3\u544a\u4e2d\u6709\u5f85\u6539\u5584\u7684\u5730\u65b9\uff0c\u4e26\u4f9d\u64da\u6700\u4f73\u5316\u5efa\u8b70\u5feb\u901f\u63a1\u53d6\u884c\u52d5\uff0c\u9032\u4e00\u6b65\u63d0\u9ad8\u6210\u6548\u3002<\/p>\n<p>\u2461 \u5b63\u7bc0\u6027\u8abf\u6574\uff1a\u5b63\u7bc0\u6027\u8abf\u6574\u5df2\u9069\u7528\u65bc\u6700\u9ad8\u6210\u6548\u5ee3\u544a\uff0c\u53ef\u4f7f\u51fa\u50f9\u7b56\u7565\u4f9d\u64da\u672a\u4f86\u5ba3\u50b3\u3001\u4fc3\u92b7\u7b49\u6d3b\u52d5\u7684\u9810\u4f30\u8f49\u63db\u7387\u8b8a\u5316\u505a\u51fa\u8abf\u6574\u3002<\/p>\n<figure id=\"attachment_9913\" aria-describedby=\"caption-attachment-9913\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9913\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-7-google-ads-1.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-7-google-ads-1.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-7-google-ads-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-7-google-ads-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-7-google-ads-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-7-google-ads-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-7-google-ads-1-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9913\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u26a0\ufe0f \u6ce8\u610f\uff1a\u53ea\u6709\u7576\u9810\u671f\u8f49\u63db\u7387\u6703\u51fa\u73fe\u7a81\u7136\u6216\u7570\u5e38\u7684\u5927\u5e45\u8b8a\u52d5\uff0c\u624d\u9700\u8981\u4f7f\u7528\u5b63\u7bc0\u6027\u8abf\u6574\u3002\u5c0d\u65bc\u7bc4\u570d\u70ba 1 \u5230 7 \u5929\u7684\u77ed\u671f\u6d3b\u52d5\u548c\u4e8b\u4ef6\uff08\u4f8b\u5982\uff0c\u70ba\u671f\u4e00\u9031\u7684\u5ba3\u50b3\u6216\u4fc3\u92b7\u6d3b\u52d5\uff09\uff0c\u4e5f\u53ef\u9032\u884c\u5b63\u7bc0\u6027\u8abf\u6574\u8a2d\u5b9a\u3002\u00a0\u00a0<\/strong><\/p>\n<\/blockquote>\n<p>\u2462 \u8cc7\u6599\u6392\u9664\uff1a\u8cc7\u6599\u6392\u9664\u689d\u4ef6\u76ee\u524d\u5df2\u958b\u653e\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u4f7f\u7528\uff0c\u53ea\u8981\u8f49\u63db\u8ffd\u8e64\u904e\u7a0b\u4e2d\u767c\u751f\u4efb\u4f55\u72c0\u6cc1\uff08\u4f8b\u5982\uff0c\u6a19\u8a18\u554f\u984c\u6216\u7db2\u7ad9\u670d\u52d9\u4e2d\u65b7\uff09\uff0c\u9019\u9805\u5de5\u5177\u5c31\u6703\u6307\u793a\u667a\u6167\u51fa\u50f9\u5ffd\u7565\u8a72\u6bb5\u671f\u9593\u7684\u8cc7\u6599\uff0c\u4ee5\u514d\u5f71\u97ff\u5df2\u8a18\u9304\u8f49\u63db\u6216\u8f49\u63db\u50f9\u503c\u7684\u6e96\u78ba\u5ea6\u3002<\/p>\n<p>\u2463 \u9032\u968e\u6307\u5b9a\u5730\u5340\u63a7\u5236\u9805\uff1a\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u65b0\u589e\u3010\u9032\u968e\u5730\u5340\u9078\u9805\u3011\u8b93\u4f7f\u7528\u8005\u53ef\u66f4\u6e96\u78ba\u6307\u5b9a\u76ee\u6a19\u3002\ud83c\udf1e \u4f7f\u7528\u65b9\u5f0f\uff1a\u524d\u5f80\u5ee3\u544a\u6d3b\u52d5\u8a2d\u5b9a \u27a1\ufe0f \u5730\u5340\u9078\u9805 \u27a1\ufe0f \u4f9d\u7167\u5be6\u969b\u300c\u6240\u5728\u5730\u300d\u6216\u300c\u6240\u5728\u5730\u6216\u8208\u8da3\u300d\u6307\u5b9a\u76ee\u6a19\u3002<\/p>\n<figure id=\"attachment_9914\" aria-describedby=\"caption-attachment-9914\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9914\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-7-google-ads-2.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-7-google-ads-2.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-7-google-ads-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-7-google-ads-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-7-google-ads-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-7-google-ads-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-7-google-ads-2-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9914\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u2464 \u8aaa\u660e\uff1a\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u5c07\u65bc\u8fd1\u5e7e\u9031\u5167\u5168\u9762\u5c0e\u5165\u3010\u8aaa\u660e\u3011\u529f\u80fd\u3002\u900f\u904e\u8aaa\u660e\u9762\u677f\uff0c\u53ef\u4ee5\u66f4\u8f15\u9b06\u627e\u51fa\u6210\u6548\u6ce2\u52d5\u4e26\u8a3a\u65b7\u554f\u984c\uff0c\u4e26\u53c3\u7167\u6700\u4f73\u5316\u5efa\u8b70\uff0c\u9032\u4e00\u6b65\u6539\u5584\u6210\u6548\u3002<\/p>\n<figure id=\"attachment_9915\" aria-describedby=\"caption-attachment-9915\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9915\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-7-google-ads-3.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-7-google-ads-3.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-7-google-ads-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-7-google-ads-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-7-google-ads-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-7-google-ads-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-7-google-ads-3-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9915\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u26a0\ufe0f \u6ce8\u610f\uff1a\u5982\u679c\u662f\u542b\u6709\u7522\u54c1\u52d5\u614b\u994b\u7d66\u7684\u7dda\u4e0a\u92b7\u552e\u5c08\u7528\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\uff0c\u8aaa\u660e\u9762\u677f\u6703\u63d0\u4f9b\u4ee5\u4e0b\u9805\u76ee\u7684\u76f8\u95dc\u5206\u6790\uff1a\u7522\u54c1\u72c0\u614b\u3001\u6210\u9577\u5e45\u5ea6\u6700\u5927\u7684\u7522\u54c1\u3001\u5546\u5bb6\u8cc7\u8a0a\u7fa4\u7d44\u548c\u7522\u54c1\u985e\u578b\u3002\u9019\u4e9b\u662f\u6210\u6548\u5e45\u5ea6\u8b8a\u5316\u6700\u5927\u7684\u7522\u54c1\u3002\u00a0<\/strong><\/p>\n<\/blockquote>\n<p>\u2465 \u8a3a\u65b7\u6d1e\u5bdf\uff1a\u5982\u679c\u521d\u6b21\u8a2d\u5b9a\u6700\u9ad8\u6210\u6548\u5ee3\u544a\uff0c\u53ef\u900f\u904e\u3010\u8a3a\u65b7\u6d1e\u5bdf\u3011\u6aa2\u67e5\u5ee3\u544a\u662f\u5426\u9806\u66a2\u904b\u4f5c\uff0c\u4e26\u627e\u51fa\u5ee3\u544a\u653f\u7b56\u3001\u5e33\u55ae\u548c\u9810\u7b97\u7b49\u76f8\u95dc\u554f\u984c \u27a1\ufe0f <a href=\"https:\/\/support.google.com\/google-ads\/answer\/12330274\">\u8a3a\u65b7\u6d1e\u5bdf<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/11189316\">\u6700\u4f73\u505a\u6cd5\u6307\u5357<\/a>\u3002<\/p>\n<p><span style=\"color: #eb7a77;\"><strong>\ud83d\udcac \u6700\u9ad8\u6210\u6548\u5ee3\u544a\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/12368488\">\u5347\u7d1a\u65b0\u805e\u516c\u544a<\/a>\u3001<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/upgrade-to-performance-max\/\">\u5347\u7d1a\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u7684\u4e09\u7a2e\u65b9\u5f0f<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10369906\">\u5b63\u7bc0\u6027\u8abf\u6574<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10370710\">\u8cc7\u6599\u6392\u9664<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/1722038\">\u9032\u968e\u5730\u5340\u9078\u9805<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9000655\">\u8aaa\u660e<\/a><\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83c\udfac \u5f71\u97f3\u5ee3\u544a<\/strong><\/span><\/h3>\n<p><span style=\"color: #008080;\"><strong>YouTube \u52d5\u614b\u5167\u5f71\u7247\u5ee3\u544a\u53ef\u51fa\u73fe\u5728 Connect TV \u9023\u7db2\u96fb\u8996\u4e0a<\/strong><\/span><\/p>\n<p>\u4ee5 In-Feed Video for Consideration \u52d5\u614b\u5167\u5f71\u7247\u5ee3\u544a\u578b\u5f0f\u6295\u905e\u7684\u5ee3\u544a\u4e5f\u6703\u986f\u793a\u5728\u9023\u7db2\u96fb\u8996\u4e0a\u3002\u9023\u7db2\u96fb\u8996\u52d5\u614b\u5167\u5f71\u7247\u5ee3\u544a\u7684\u9ad4\u9a57\u8207\u5176\u4ed6\u88dd\u7f6e\u5747\u76f8\u540c\u3002\u7576\u89c0\u773e\u5c07\u6307\u6a19\u61f8\u505c\u5728\u5ee3\u544a\u4e0a\u6642\uff0c\u6703\u958b\u59cb\u975c\u97f3\u64ad\u653e\uff0c\u89c0\u773e\u4e5f\u53ef\u4ee5\u9ede\u64ca\u5ee3\u544a\u89c0\u770b\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u51fa\u50f9\u8abf\u6574\u5e45\u5ea6\u4e2d\u7684\u300c\u71b1\u9580\u5167\u5bb9\u300d\u5c07\u505c\u6b62\u4f7f\u7528<\/strong><\/span><\/p>\n<p>\u5728 YouTube \u548c\u591a\u9ad4\u5ee3\u544a\u806f\u64ad\u7db2\u4e0a\u7684\u51fa\u50f9\u8abf\u6574\u5e45\u5ea6\u4e2d\u7684\u300c\u71b1\u9580\u5167\u5bb9\u300d\u9805\u76ee\u5c07\u65bc 22&#8217;Q3 \u95dc\u9589\uff0c\u8acb\u5728\u95dc\u9589\u524d\u5b8c\u6210\u8abf\u6574\u3002\u81ea 22\/8\/1 \u958b\u59cb\uff0cGoogle Ads YouTube \u548c\u591a\u5a92\u9ad4\u5ee3\u544a\u7684\u64cd\u4f5c\u4ecb\u9762\u7684\u51fa\u50f9\u8abf\u6574\u5e45\u5ea6\u529f\u80fd\u5c07\u6703\u79fb\u9664\u300c\u71b1\u9580\u5167\u5bb9\u300d\u985e\u578b\uff1b22\/10\/1 \u958b\u59cb\uff0c\u82e5\u5728\u5ee3\u544a\u6d3b\u52d5\u4e2d\u4ecd\u6709\u300c\u71b1\u9580\u5167\u5bb9\u300d\u51fa\u50f9\u8abf\u6574\u5e45\u5ea6\uff0c\u5247\u5176\u51fa\u50f9\u5e45\u5ea6\u6703\u964d\u81f3 0%\u3002<\/p>\n<figure id=\"attachment_9916\" aria-describedby=\"caption-attachment-9916\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9916\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-7-google-ads-4.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-7-google-ads-4.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-7-google-ads-4-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-7-google-ads-4-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-7-google-ads-4-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-7-google-ads-4-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-7-google-ads-4-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9916\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p><span style=\"color: #008080;\"><strong>Google Ads \u63a8\u51fa\u5168\u65b0\u5f71\u7247\u65c1\u767d\u529f\u80fd<\/strong><\/span><\/p>\n<p>Google Ads \u65bc\u4eca\u5e74\u4e03\u6708\u63a8\u51fa\u4e86\u5168\u65b0\u529f\u80fd\uff0c\u4f7f\u7528\u8005\u53ef\u904b\u7528 Google \u7684\u6587\u5b57\u8f49\u8a9e\u97f3\u6280\u8853\uff0c\u70ba YouTube \u5f71\u7247\u5ee3\u544a\u52a0\u4e0a\u65c1\u767d\u3002\u5728 YouTube \u4e0a\u520a\u767b\u5ee3\u544a\u6642\uff0c\u59a5\u5584\u904b\u7528\u97f3\u8a0a\u80fd\u8b93\u60a8\u6709\u6548\u6293\u4f4f\u4f7f\u7528\u8005\u7684\u6ce8\u610f\u529b\uff0c\u5438\u5f15\u4ed6\u5011\u63a1\u53d6\u884c\u52d5\u3002<\/p>\n<figure id=\"attachment_9917\" aria-describedby=\"caption-attachment-9917\" style=\"width: 4266px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9917\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-7-google-ads-5.png\" alt=\"\" width=\"4266\" height=\"3200\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-7-google-ads-5.png 4266w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-7-google-ads-5-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-7-google-ads-5-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-7-google-ads-5-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-7-google-ads-5-1536x1152.png 1536w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-7-google-ads-5-2048x1536.png 2048w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-7-google-ads-5-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-7-google-ads-5-850x638.png 850w\" sizes=\"auto, (max-width: 4266px) 100vw, 4266px\" \/><figcaption id=\"caption-attachment-9917\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83c\udf1e \u4f7f\u7528\u65b9\u5f0f\uff1a\u9032\u5165 Google Ads \u7684\u7d20\u6750\u8cc7\u6e90\u5eab \u27a1\ufe0f \u8f38\u5165\u8173\u672c \u27a1\ufe0f \u9078\u53d6\u504f\u597d\u7684\u8a9e\u97f3 \u27a1\ufe0f \u7cfb\u7d71\u5c31\u6703\u5c07\u65c1\u767d\u758a\u52a0\u5230\u5f71\u7247\u4e0a\u3002<\/strong><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83c\udf08 \u591a\u5a92\u9ad4\u5ee3\u544a<\/strong><\/span><\/h3>\n<p><span style=\"color: #008080;\"><strong>\u667a\u6167\u591a\u5a92\u9ad4\u5ee3\u544a\u81ea\u52d5\u9077\u79fb\u81f3\u591a\u5a92\u9ad4\u5ee3\u544a<\/strong><\/span><\/p>\n<p>\u7cfb\u7d71\u6703\u5c07\u8655\u65bc\u300c\u6709\u6548\u300d\u3001\u300c\u5df2\u66ab\u505c\u300d\u6216\u300c\u5df2\u79fb\u9664\u300d\u72c0\u614b\u7684\u667a\u6167\u591a\u5a92\u9ad4\u5ee3\u544a\u9077\u79fb\u81f3\u591a\u5a92\u9ad4\u5ee3\u544a\uff0c\u4e26\u4fdd\u7559\u539f\u59cb\u8a2d\u5b9a\u3002\u4eca\u5f8c\u300c\u591a\u5a92\u9ad4\u5ee3\u544a\u6d3b\u52d5\u300d\u662f\u552f\u4e00\u7684\u591a\u5a92\u9ad4\u76f8\u95dc\u5ee3\u544a\u6d3b\u52d5\u985e\u578b\uff0c\u9077\u79fb\u5b8c\u7562\u7684\u667a\u6167\u591a\u5a92\u9ad4\u5ee3\u544a\u90fd\u5c07\u6210\u70ba\u591a\u9ad4\u5ee3\u544a\u3002<\/p>\n<figure id=\"attachment_9918\" aria-describedby=\"caption-attachment-9918\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9918\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-7-google-ads-6.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-7-google-ads-6.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-7-google-ads-6-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-7-google-ads-6-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-7-google-ads-6-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-7-google-ads-6-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-7-google-ads-6-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9918\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u26a0\ufe0f \u6ce8\u610f\uff1a\u4e0d\u9700\u8981\u914d\u5408\u63a1\u53d6\u4efb\u4f55\u884c\u52d5\uff0c\u7cfb\u7d71\u6703\u81ea\u52d5\u9077\u79fb\u5e33\u6236\u4e2d\u6240\u6709\u7684\u667a\u6167\u591a\u5a92\u9ad4\u5ee3\u544a\uff0c\u800c\u4e14\u5ee3\u544a\u6210\u6548\u4e0d\u6703\u56e0\u70ba\u9077\u79fb\u4f5c\u696d\u51fa\u73fe\u4efb\u4f55\u6ce2\u52d5\u3002<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: #eb7a77;\"><strong>\ud83d\udcac \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.youtube.com\/watch?v=If5rutnsTbc\">\u5347\u7d1a\u6559\u5b78<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6227733?hl=zh-Hant\">\u52d5\u614b\u5167\u5f71\u7247\u5ee3\u544a<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/2732132?hl=zh-Hant\">\u51fa\u50f9\u8abf\u6574\u5e45\u5ea6<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/12035738?hl=zh-Hant\">\u65b0\u7248\u591a\u5a92\u9ad4\u5ee3\u544a\u6d3b\u52d5<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/12330274\">\u8a3a\u65b7\u6d1e\u5bdf<\/a>\u3001<a href=\"https:\/\/ads.google.com\/aw\/video\/voiceover\">YouTube \u5f71\u7247\u65c1\u767d\u529f\u80fd<\/a><\/strong><\/span><\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=button\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8662\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/%E9%83%A8%E8%90%BD%E6%A0%BCbanner_1080x280.png\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-150x39.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-1024x265.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-768x199.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-300x78.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-850x220.png 850w\" alt=\"\" width=\"1080\" height=\"280\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads \u4e03\u6708\u4efd\u7684\u66f4\u65b0\u56de\u9867\u4f86\u56c9 \ud83d\udc2c<\/p>\n","protected":false},"author":1,"featured_media":9920,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[12],"tags":[4,175,93,179,62,376,294,577],"class_list":["post-9911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-insights","tag-google","tag-google-ads","tag-youtube","tag-179","tag-62","tag-376","tag-294","tag-577"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u3010Google \u6700\u65b0\u71df\u990a\u3011Google Ads \u4e03\u6708\u7522\u54c1\u66f4\u65b0 By iSPOT Media \u26f1<\/title>\n<meta name=\"description\" content=\"\u672c\u6708\u4efd\u7684\u66f4\u65b0\u5167\u5bb9\u8c50\u5bcc\uff0c\u5206\u5225\u70ba\uff1a\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u5e36\u4f86\u7684\u516d\u9805\u5168\u65b0\u529f\u80fd\u3001\u5f71\u97f3\u5ee3\u544a\u529f\u80fd\u7684\u5169\u9805\u7570\u52d5\uff08\u9023\u7db2\u96fb\u8996\u8207\u51fa\u50f9\u5e45\u5ea6\u8abf\u6574\uff09\uff0c\u4ee5\u53ca\u591a\u5a92\u9ad4\u5ee3\u544a\u7684\u66f4\u65b0\u5167\u5bb9\u3002\u73fe\u5728\u5c31\u8b93\u6211\u5011\u4e00\u8d77\u6253\u8d77\u7cbe\u795e\uff0c\u8ddf\u8457 iSPOT \u7de8\u8f2f\u7fa4\uff0c\u95b1\u8b80 Google Ads \u4e03\u6708\u4efd\u7684\u66f4\u65b0\u5167\u5bb9\u5427 \ud83c\udf1e\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.i-spotmedia.com\/Blog\/news-2022-july-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u3010Google \u6700\u65b0\u71df\u990a\u3011Google Ads \u4e03\u6708\u7522\u54c1\u66f4\u65b0 By iSPOT Media \u26f1\" \/>\n<meta property=\"og:description\" content=\"\u672c\u6708\u4efd\u7684\u66f4\u65b0\u5167\u5bb9\u8c50\u5bcc\uff0c\u5206\u5225\u70ba\uff1a\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u5e36\u4f86\u7684\u516d\u9805\u5168\u65b0\u529f\u80fd\u3001\u5f71\u97f3\u5ee3\u544a\u529f\u80fd\u7684\u5169\u9805\u7570\u52d5\uff08\u9023\u7db2\u96fb\u8996\u8207\u51fa\u50f9\u5e45\u5ea6\u8abf\u6574\uff09\uff0c\u4ee5\u53ca\u591a\u5a92\u9ad4\u5ee3\u544a\u7684\u66f4\u65b0\u5167\u5bb9\u3002\u73fe\u5728\u5c31\u8b93\u6211\u5011\u4e00\u8d77\u6253\u8d77\u7cbe\u795e\uff0c\u8ddf\u8457 iSPOT \u7de8\u8f2f\u7fa4\uff0c\u95b1\u8b80 Google Ads \u4e03\u6708\u4efd\u7684\u66f4\u65b0\u5167\u5bb9\u5427 \ud83c\udf1e\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.i-spotmedia.com\/Blog\/news-2022-july-google-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"iSPOT x Talks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iSPOTxLife\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-09T03:00:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-09T09:03:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/cover-august-2022.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1919\" \/>\n\t<meta property=\"og:image:height\" content=\"970\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"\u3010Google \u6700\u65b0\u71df\u990a\u3011Google Ads \u4e03\u6708\u7522\u54c1\u66f4\u65b0 By iSPOT Media \u26f1\" \/>\n<meta name=\"twitter:description\" 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