{"id":9924,"date":"2022-08-16T11:00:45","date_gmt":"2022-08-16T03:00:45","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=9924"},"modified":"2022-08-18T17:43:52","modified_gmt":"2022-08-18T09:43:52","slug":"create-video-using-asset-library","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/create-video-using-asset-library\/","title":{"rendered":"\u3010\u4e00\u5206\u9418\u6559\u5ba4\u3011\u8f15\u9b06\u5be6\u73fe\u5f71\u97f3\u5275\u610f\uff01\u900f\u904e Google Ads \u5efa\u7acb\u5ee3\u544a\u5f71\u7247 \ud83c\udfac"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: left;\"><strong>\u672c\u6587\u8981\u4f86\u4ecb\u7d39\u5982\u4f55\u904b\u7528 Google Ads \u7684\u3010\u7d20\u6750\u8cc7\u6e90\u5eab\u3011\u8f15\u9b06\u5efa\u7acb\u5ee3\u544a\u5f71\u7247\uff5e\u5f71\u97f3\u7576\u9053\u7684\u6642\u4ee3\uff0c\u5feb\u4f86\u5b78\u7fd2\u5982\u4f55\u66f4\u7701\u6642\u7684\u4e0a\u50b3\u6709\u6548\u7684\u5f71\u97f3\u7d20\u6750\u5427 \ud83c\udf1e<\/strong><\/p>\n<\/blockquote>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udcac \u524d\u8a00\uff1aYouTube \u5ee3\u544a\u6548\u76ca<\/strong><\/span><\/h3>\n<p>\u6839\u64da\u672c\u6708\u7684 Google \u7522\u54c1\u65e5\u5831\u6307\u51fa\uff0c\u6709 70% \u7684 YouTube \u89c0\u773e\u8868\u793a\uff0cYouTube \u6703\u662f\u5f71\u97ff\u9078\u8cfc\u54c1\u724c\u5546\u54c1\u7684\u56e0\u7d20\uff1b\u5c0d\u6bd4\u5176\u4ed6\u5e73\u53f0\uff0c\u5728 YouTube \u770b\u5b8c\u5f71\u7247\u5f8c\u66f4\u53ef\u80fd\u900f\u904e\u7dda\u4e0a\u8cfc\u7269\uff1b\u5ee3\u544a\u4e3b\u540c\u6b65\u6295\u653e\u641c\u5c0b\u5ee3\u544a\u548c YouTube \u5f71\u7247\u5ee3\u544a\u53ef\u63d0\u5347 8% \u8f49\u63db\u50f9\u503c\uff08search conversion volume\uff09\u4e26\u964d\u4f4e 4% \u7684 search CPA\u3002\u56e0\u6b64\uff0c\u5982\u679c\u5ee3\u544a\u4e3b\u6c92\u6709\u5ee3\u544a\u5f71\u7247\uff0c\u5c07\u53ef\u80fd\u932f\u5931\u63d0\u5347\u73fe\u6709\u5ee3\u544a\u6210\u6548\u7684\u6a5f\u6703\u3002<\/p>\n<figure id=\"attachment_9927\" aria-describedby=\"caption-attachment-9927\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9927\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/create-video-using-asset-library-1.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/create-video-using-asset-library-1.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/create-video-using-asset-library-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/create-video-using-asset-library-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/create-video-using-asset-library-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/create-video-using-asset-library-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/create-video-using-asset-library-1-850x638.png 850w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-9927\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u4ee5\u4e0b\u5c07\u8981\u4f86\u793a\u7bc4\uff0c\u5982\u4f55\u900f\u904e Google Ads \u76f4\u63a5\u4f7f\u7528\u5de5\u4f5c\u88fd\u4f5c\u5ee3\u544a\u5f71\u7247\u3002\u5c0d\u65bc\u5f71\u7247\u88fd\u4f5c\u611f\u5230\u56f0\u96e3\u7684\u4f60\uff0c\u8acb\u5feb\u8ddf\u8457 iSPOT \u7de8\u8f2f\u7684\u6307\u5f15\uff0c\u63a5\u8457\u770b\u4e0b\u53bb\u5427\uff01<\/p>\n<hr \/>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83c\udf1f \u4f7f\u7528 Google Ads \u88fd\u4f5c\u5f71\u7247<\/span><\/strong><\/h3>\n<p>Google \u5ee3\u544a\u7528\u6236\u53ef\u4ee5\u5728\u7d20\u6750\u8cc7\u6e90\u5eab\u4e2d\u5efa\u7acb\u5f71\u7247\uff0c\u4e5f\u53ef\u4ee5\u5728\u8a2d\u5b9a\u65b0\u7684\u5f71\u7247\u5ee3\u544a\u6642\u5efa\u7acb\u5f71\u7247\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>Step1. \u524d\u5f80\u7d20\u6750\u8cc7\u6e90\u5eab<\/strong><\/span><\/p>\n<p>\u2460 \u767b\u5165 Google Ads \u5e33\u6236 \u27a1\ufe0f \u5de5\u5177\u548c\u8a2d\u5b9a\u3002<br \/>\n\u2461 \u9078\u64c7\u3010\u5171\u7528\u8cc7\u6599\u5eab\u3011 \u27a1\ufe0f \u7d20\u6750\u8cc7\u6e90\u5eab\u3002<br \/>\n\u2462 \u9078\u64c7\u3010\u5efa\u7acb\u5f71\u7247\u3011 \u27a1\ufe0f \u9078\u64c7\u5f71\u7247\u7bc4\u672c\u3002<br \/>\n\ud83d\udccc \u53ef\u5148\u9ede\u9078\u7bc4\u672c\u9032\u884c\u9810\u89bd\u3002<br \/>\n\u2463 \u9700\u8981\u7684\u7d20\u6750\u8cc7\u6e90\u5305\u62ec\u54c1\u724c\u6a19\u8a8c\u3001\u984f\u8272\u3001\u5716\u7247\u548c\u6587\u5b57\u7684\u5341\u516d\u9032\u4f4d\u4ee3\u78bc\u3002<br \/>\n\ud83d\udccc \u53ef\u4ee5\u5f9e Google Ads \u7d20\u6750\u8cc7\u6e90\u5eab\u4e2d\u6311\u9078\u9810\u5148\u5b9a\u7fa9\u7684\u5b57\u578b\u548c\u97f3\u6a02\u3002<br \/>\n\u2192 \u8996\u9700\u8981\u4f9d\u7bc4\u672c\u6bd4\u4f8b\u88c1\u526a\u5716\u7247\u3002<br \/>\n\u2192 \u53ef\u4ee5\u63a1\u7528\u5de5\u5177\u91dd\u5c0d\u7d20\u6750\u8cc7\u6e90\u985e\u578b\u548c\u5927\u5c0f\u63d0\u4f9b\u7684\u6700\u4f73\u5316\u5efa\u8b70\u3002<br \/>\n\u2192 \u9078\u53d6\u6240\u6709\u7d20\u6750\u8cc7\u6e90\u5f8c\uff0c\u53ef\u4ee5\u4f7f\u7528\u756b\u9762\u5e95\u90e8\u5206\u93e1\u8173\u672c\u4e2d\u66f4\u65b0\u7684\u5834\u666f\uff0c\u9810\u89bd\u5f71\u7247\u5448\u73fe\u7684\u6548\u679c\u3002<\/p>\n<figure id=\"attachment_9928\" aria-describedby=\"caption-attachment-9928\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9928\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/create-video-using-asset-library-2.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/create-video-using-asset-library-2.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/create-video-using-asset-library-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/create-video-using-asset-library-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/create-video-using-asset-library-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/create-video-using-asset-library-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/create-video-using-asset-library-2-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9928\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p><strong><span style=\"color: #008080;\">Step2. \u4e0a\u50b3\u5f71\u7247\u81f3 YouTube<\/span><\/strong><\/p>\n<p>\u2460 \u9078\u64c7\u3010\u5efa\u7acb\u5f71\u7247\u3011\u27a1\ufe0f \u7b49\u5f85\u7cfb\u7d71\u7522\u751f\u5f71\u7247 \u27a1\ufe0f \u9810\u89bd\u5f71\u7247\u3002<br \/>\n\u2461 \u9810\u8a2d\u6703\u5c07\u5f71\u7247\u8a2d\u70ba\u975c\u97f3\u3002\u27a1\ufe0f \u53ef\u4ee5\u53d6\u6d88\u975c\u97f3\uff0c\u5728\u6709\u914d\u6a02\u7684\u60c5\u6cc1\u4e0b\u89c0\u770b\u5f71\u7247\u3002<br \/>\n\ud83d\udccc \u5982\u8981\u9032\u884c\u5176\u4ed6\u8b8a\u66f4\uff0c\u8acb\u9078\u53d6\u3010\u7de8\u8f2f\u5f71\u7247\u3011\u3002<br \/>\n\u2462 \u9078\u53d6\u8981\u4e0a\u50b3\u5f71\u7247\u7684 YouTube \u983b\u9053\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u270f\ufe0f \u88dc\u5145\uff1a\u4e0a\u50b3\u5f71\u7247\u81f3 YouTube \u524d\u7684\u6ce8\u610f\u4e8b\u9805<\/strong><\/span><\/h3>\n<p><strong><span style=\"color: #008080;\">\u54c1\u724c\u5e33\u6236<\/span><\/strong><\/p>\n<p>\u2460 YouTube \u983b\u9053\u5df2\u9023\u7d50\uff1a\u53c3\u7167\u3010<a href=\"https:\/\/support.google.com\/youtube\/answer\/9481328\">\u65b0\u589e\u6216\u79fb\u9664 YouTube \u983b\u9053\u7684\u5b58\u53d6\u6b0a<\/a>\u3011\u6307\u793a\u64cd\u4f5c\u3002<br \/>\n\u2461 YouTube \u983b\u9053\u672a\u9023\u7d50\uff1a\u53c3\u7167\u3010<a href=\"https:\/\/support.google.com\/youtube\/answer\/3056283\">\u5c07\u4f60\u7684 YouTube \u983b\u9053\u8f49\u79fb\u81f3\u5176\u4ed6\u5e33\u6236<\/a>\u3011\u6307\u793a\u64cd\u4f5c\u3002<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Rc7lzAPK-Aw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"color: #008080;\"><strong>\u8a2d\u5b9a\u6b0a\u9650<\/strong><\/span><\/p>\n<p>\u2460 \u5728 YouTube \u5de5\u4f5c\u5ba4\u4e2d\u9078\u53d6\u3010\u6b0a\u9650\u3011\u27a1\ufe0f\u3010\u5c07\u6b0a\u9650\u79fb\u81f3 YouTube \u5de5\u4f5c\u5ba4\u3011\u5373\u53ef\u67e5\u770b\u6b0a\u9650 \u27a1\ufe0f <a href=\"https:\/\/support.google.com\/youtube\/answer\/9367690\">\u88dc\u5145\u8cc7\u6599<\/a><br \/>\n\u2461 \u96fb\u5b50\u90f5\u4ef6\u5730\u5740\u5177\u5099 YouTube \u983b\u9053\u7684\u3010\u7de8\u8f2f\u8005\u3001\u7de8\u8f2f\u8005 (\u6709\u9650\u5236)\u3001\u7ba1\u7406\u54e1\u3011\u6216\u3010\u64c1\u6709\u8005\u3011\u6b0a\u9650\u3002<br \/>\n\ud83d\udccc \u5982\u679c\u6c92\u6709\u4efb\u4f55\u6b0a\u9650 \u27a1\ufe0f \u627e\u51fa\u8981\u9023\u7d50\u7684 YouTube \u983b\u9053\u64c1\u6709\u8005 \u27a1\ufe0f \u8981\u6c42\u5c0d\u65b9\u6388\u4e88\u6b0a\u9650\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #008080;\"><strong>Step3. \u5efa\u7acb\u5f71\u7247<\/strong><\/span><\/p>\n<p>\u5982\u679c\u4e0d\u78ba\u5b9a\u64c1\u6709\u8005\u7684\u8eab\u5206\u6216\u5982\u4f55\u7ba1\u7406\u54c1\u724c\u5e33\u6236\uff0c\u53ef\u4ee5\u4f7f\u7528\u3010\u5f71\u7247\u88fd\u4f5c\u5de5\u5177\u3011<\/p>\n<figure id=\"attachment_9930\" aria-describedby=\"caption-attachment-9930\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9930\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/create-video-using-asset-library-3.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/create-video-using-asset-library-3.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/create-video-using-asset-library-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/create-video-using-asset-library-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/create-video-using-asset-library-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/create-video-using-asset-library-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/create-video-using-asset-library-3-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9930\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<figure id=\"attachment_9929\" aria-describedby=\"caption-attachment-9929\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9929\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/create-video-using-asset-library-4.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/create-video-using-asset-library-4.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/create-video-using-asset-library-4-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/create-video-using-asset-library-4-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/create-video-using-asset-library-4-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/create-video-using-asset-library-4-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/create-video-using-asset-library-4-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9929\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u2460 Google Ads \u6703\u5354\u52a9\u5efa\u7acb\u300c\u5167\u90e8\u300d\u983b\u9053\uff0c\u4f46\u9019\u7a2e\u65b9\u6cd5\u6709\u4e00\u4e9b\u9650\u5236\uff1a<br \/>\n\u2192 \u9019\u500b\u300c\u5167\u90e8\u983b\u9053\u300d\u4e2d\u7684\u5f71\u7247\u5c07\u8a2d\u70ba\u4e0d\u516c\u958b\u3002<br \/>\n\u2192 \u7121\u6cd5\u4f7f\u7528\u90e8\u5206 Google Ads \u529f\u80fd\uff0c\u4f8b\u5982\uff0c<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9161595\">\u5f71\u7247\u5ee3\u544a\u5e8f\u5217<\/a>\u3002<br \/>\n\u2192 \u7121\u6cd5\u7de8\u8f2f\u4efb\u4f55\u5f71\u7247\u8a73\u7d30\u8cc7\u6599\uff08\u4f8b\u5982\uff0c\u540d\u7a31\u3001\u8aaa\u660e\u6216\u6a19\u8a18\uff09\u6216\u522a\u9664\u5f71\u7247\u3002<br \/>\n\u2461 \u4f7f\u7528\u8005\u53ef\u4ee5\u81ea\u884c\u5efa\u7acb\u65b0\u983b\u9053\u3002<br \/>\n\u2462 \u9078\u64c7\u3010\u8fd4\u56de\u7d20\u6750\u8cc7\u6e90\u5eab\u3011\u27a1\ufe0f \u65b0\u5f71\u7247\u6703\u5132\u5b58\u5728\u9019\u88e1\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u26a0\ufe0f\u6ce8\u610f\uff1a\u7522\u751f\u7684\u5f71\u7247\u5728\u5132\u5b58\u5f8c\u4fbf\u7121\u6cd5\u7de8\u8f2f\uff1b\u5982\u9700\u9032\u4e00\u6b65\u4fee\u6539\uff0c\u5247\u5fc5\u9808\u5efa\u7acb\u65b0\u7684\u5f71\u7247\u3002<\/strong><\/p>\n<\/blockquote>\n<p>\u2463 \u4e5f\u53ef\u4ee5\u5728\u8a2d\u5b9a\u65b0\u7684\u5f71\u7247\u5ee3\u544a\u6d3b\u52d5\u6642\u5efa\u7acb\u5f71\u7247\uff1a<br \/>\n\u27a1\ufe0f \u5728\u3010\u9700\u8981\u88fd\u4f5c\u65b0\u7684\u5f71\u7247\u55ce\u3011\u4e0b\u65b9\uff0c\u9078\u64c7\u3010\u53ea\u8981\u7c21\u55ae\u5e7e\u500b\u6b65\u9a5f\u5c31\u80fd\u88fd\u4f5c\u3011\uff0c \u5373\u53ef\u5728\u700f\u89bd\u5668\u4e2d\u958b\u555f\u65b0\u5206\u9801\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u2601\ufe0f \u88dc\u5145\uff1a\u5f71\u7247\u88fd\u4f5c\u7bc4\u672c ABCD \u6307\u5357<\/strong><\/span><\/h3>\n<p>\u4ee5\u4e0b\u70ba Google \u63d0\u4f9b\u7684\u5f71\u7247\u88fd\u4f5c\u5ee3\u544a\u5275\u610f\u6307\u5357\uff0c\u5c07\u5206\u70ba A\uff08Attention \u6ce8\u610f\uff09B\uff08Branding \u54c1\u724c\uff09C\uff08Connection \u9023\u7d50\uff09\u548c D\uff08Direction \u65b9\u5411\uff09\u56db\u500b\u6b65\u9a5f\u3002\u5efa\u8b70\u88fd\u4f5c\u5ee3\u544a\u5f71\u7247\u524d\u53ef\u53c3\u95b1\u4ee5\u4e0b\u5f71\u7247\u6307\u5357\uff1a<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Z8dizaqBK4Q\" 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