{"id":9982,"date":"2022-09-02T11:00:56","date_gmt":"2022-09-02T03:00:56","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=9982"},"modified":"2022-09-20T11:50:03","modified_gmt":"2022-09-20T03:50:03","slug":"2022-meta-consumer-trends-part1","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/2022-meta-consumer-trends-part1\/","title":{"rendered":"\u3010\u597d\u7269\u5206\u4eab\u3011Meta \u95dc\u9375\u6d1e\u5bdf\u5831\u544a\uff1a\u53f0\u6e2f\u6d88\u8cbb\u843d\u5dee\u89c0\u5bdf\uff1a\u4e0a \ud83d\udecd"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: left;\"><strong>\u672c\u6587\u70ba\u3010Meta \u95dc\u9375\u6d1e\u5bdf\u5831\u544a\uff1a\u53f0\u6e2f\u7684\u6d88\u8cbb\u843d\u5dee\u3011\u4e0a\u7bc7\uff0c\u70ba Meta 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Facebook\/Instagram \u7528\u6236\uff1a18-64 \u6b72\uff0c\u6bcf\u9031\u81f3\u5c11\u9020\u8a2a\u4e00\u6b21 Meta \u5e73\u53f0\u7684\u7db2\u8def\u7528\u6236\u3002<\/p>\n<p class=\"p6\"><strong><span class=\"s4\" style=\"color: #008080;\">\u5f71\u7247\u89c0\u773e<\/span><\/strong><\/p>\n<p class=\"p6\">\u2460 \u7db2\u8def\u5f71\u7247\u89c0\u773e\uff1a18-64 \u6b72\uff0c\u4e0a\u9031\u66fe\u4f7f\u7528\u4efb\u4f55\u88dd\u7f6e\u89c0\u770b\u4efb\u4f55\u5f71\u7247\u7684\u7db2\u8def\u7528\u6236\u3002<br \/>\n\u2461 \u884c\u52d5\u5f71\u7247\u89c0\u773e\uff1a18-64 \u6b72\uff0c\u4e0a\u9031\u66fe\u4f7f\u7528\u884c\u52d5\u88dd\u7f6e\u89c0\u770b\u4efb\u4f55\u5f71\u7247\u7684\u7db2\u8def\u7528\u6236\u3002<br \/>\n\u2462 \u793e\u7fa4\u5f71\u7247\u89c0\u773e\uff1a18-64 \u6b72\u3001\u6bcf\u9031\u81f3\u5c11\u9020\u8a2a\u4e00\u6b21 Facebook\uff0c\u4e14\u66fe\u5728\u4e0a\u500b\u6708\u65bc Facebook\/Messenger\/Instagram\/IGTV \u4e0a\u89c0\u770b\u5f71\u7247\u7684\u7db2\u8def\u7528\u6236\u3002<\/p>\n<p class=\"p6\"><span style=\"color: #008080;\"><strong><span class=\"s4\">\u5f71\u7247\u683c\u5f0f\u5b9a\u7fa9 <\/span><\/strong><\/span><\/p>\n<p class=\"p6\">\u2460 \u77ed\u5f71\u7247\uff1a\u5728\u7db2\u8def\u4e0a\u89c0\u770b\u3001\u9577\u5ea6\u4e0d\u5230 10 \u5206\u9418\u7684\u5f71\u7247\u3002<br \/>\n\u2461 \u9577\u5f71\u7247\uff1a\u5728\u7db2\u8def\u4e0a\u89c0\u770b\u3001\u9577\u5ea6\u8d85\u904e 10 \u5206\u9418\u7684 \u5f71\u7247\u3002<\/p>\n<hr \/>\n<h3><strong><span style=\"color: #eb7a77;\">\u7b2c\u4e00\u8ab2\uff1a\u5a92\u9ad4\u614b\u52e2\u7684\u591a\u6a23\u5316 <\/span><\/strong><\/h3>\n<p><span style=\"color: #008080;\"><strong>\u6d88\u8cbb\u8005\u82b1\u8cbb\u66f4\u591a\u6642\u9593\u5728\u884c\u52d5\u88dd\u7f6e\u4e0a<\/strong><\/span><\/p>\n<p>2012 \u5e74\uff0c\u96fb\u8996\u4e3b\u5bb0\u4e86\u53f0\u6e2f\u5a92\u9ad4\u614b\u52e2\uff0c\u5206\u5225\u5728\u53f0\u7063\u548c\u9999\u6e2f\u5169\u5730\u9054\u5230 97% \u548c 99% \u7684\u89f8\u53ca\u7387\uff1b\u5230\u4e86 2021 \u5e74\uff0c\u6d88\u8cbb\u8005\u5df2\u7d93\u6ce8\u610f\u529b\u5f9e\u96fb\u8996\u8f49\u79fb\u5230\u5176\u4ed6\u5a92\u9ad4\u7ba1\u9053\uff0c\u884c\u52d5\u8207\u793e\u7fa4\u5a92\u9ad4\u88dd\u7f6e\u73fe\u5728\u5df2\u6210\u70ba\u5a92\u9ad4\u7ba1\u9053\u7684\u4e3b\u5bb0\u3002\u53f0\u7063\u6d88\u8cbb\u8005\u6bcf\u5929\u82b1\u8cbb\u5728\u884c\u52d5\u88dd\u7f6e\u4e0a\u7684\u6642\u9593\u9577\u9054 4 \u5c0f\u6642\u53c8 7 \u5206\u9418\uff0c \u7b49\u540c\u65bc\u5728 2012 \u5e74\u4e4b\u5f8c\u6574\u9ad4\u89f8\u53ca\u7387\u589e\u52a0\u4e86 28%\uff0c\u82b1\u8cbb\u6642\u9593\u5247\u5927\u5e45\u589e\u52a0\u4e86 2.7 \u500d\u3002<\/p>\n<figure id=\"attachment_9986\" aria-describedby=\"caption-attachment-9986\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9986\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-meta-consumer-trends-1.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-meta-consumer-trends-1.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-meta-consumer-trends-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-meta-consumer-trends-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-meta-consumer-trends-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-meta-consumer-trends-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-meta-consumer-trends-1-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9986\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aMeta<\/figcaption><\/figure>\n<p>\u793e\u7fa4\u5a92\u9ad4\u4f54\u4e86\u53f0\u7063 X \u4e16\u4ee3\u548c\u5b30\u5152\u6f6e\u4e16\u4ee3\u6240\u6709\u884c\u52d5\u88dd\u7f6e\u4f7f\u7528\u7684 40% \u4ee5\u4e0a\uff0c\u9999\u6e2f\u5247\u9054\u5230 50% \u4ee5\u4e0a\u3002\u82e5\u4e0d\u8003\u616e\u88dd\u7f6e\u985e\u578b\u7684\u8a71\uff0c\u793e\u7fa4\u5a92\u9ad4\u5c0d\u65bc\u5b30\u5152\u6f6e\u4e16\u4ee3\u7684\u89f8\u53ca\u7387\u6700\u4f4e\uff0c\u5118\u7ba1\u5982\u6b64\uff0c\u4e5f\u6709\u9ad8\u9054 90% \u7684\u89f8\u53ca\u7387\u3002\u53f0\u6e2f\u5169\u5e02\u5834 Z \u4e16\u4ee3\u548c\u5343\u79a7\u4e16\u4ee3\u7684\u89f8\u53ca\u7387\u5247\u4f86\u5230 95% \u4ee5\u4e0a\u3002\u9019\u7a2e\u60c5\u6cc1\u986f\u73fe\u793e\u7fa4\u5a92\u9ad4\u662f\u771f\u6b63\u9069\u5408\u6240\u6709\u4eba\u7684\u7ba1\u9053\uff0c \u800c\u4e0d\u9650\u65bc\u5e74\u8f15\u4e00\u4ee3\u7684\u53d7\u773e\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83d\udecd \u6d88\u8cbb\u8da8\u52e2\uff1a\u53f0\u7063\u6d88\u8cbb\u8005\u81ea 2012 \u5e74\u4ee5\u4f86\uff0c \u82b1\u8cbb\u5728\u884c\u52d5\u88dd\u7f6e\u4e0a\u7684\u6642\u9593\u6210\u9577\u4e86 270%\uff0c \u800c\u89c0\u770b\u96fb\u8996\u7684\u6642\u9593\u5247\u6e1b\u5c11\u4e86 23%\u3002<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: #008080;\"><strong>\u624b\u6a5f\u5438\u5f15\u4e86\u89c0\u770b\u96fb\u8996\u8005\u7684\u6ce8\u610f\u529b<\/strong><\/span><\/p>\n<p>\u8fd1\u5e74\u4f86\u96fb\u8996\u87a2\u5e55\u5df2\u7d93\u7121\u6cd5\u64c4\u7372\u6d88\u8cbb\u8005\u767e\u5206\u4e4b\u767e\u7684\u6ce8\u610f\u529b\u3002\u53f0\u6e2f\u5169\u5730\u7684\u6d88\u8cbb\u8005\u8868\u793a\u7d93\u5e38\u6703\u5728\u89c0\u770b\u96fb\u8996\u6642\u4f7f\u7528\u5176\u4ed6\u88dd\u7f6e\u3002\u9999\u6e2f\u6d88\u8cbb\u8005\u9054 84%\uff0c\u53f0\u7063\u5247\u662f 94%\u3002\u89c0\u770b\u96fb\u8996\u6642\u4e00\u5fc3\u591a\u7528\u7684\u60c5\u6cc1\u5728\u8fd1 9 \u5e74\u4f86\u65e5\u76ca\u666e\u904d\u3002\u53f0\u7063\u6d88\u8cbb\u8005\u5728\u89c0\u770b\u96fb\u8996\u6642\u628a\u6ce8\u610f\u529b\u653e\u5728\u5176\u4ed6\u88dd\u7f6e\u4e0a\u7684\u6bd4\u4f8b\u6fc0\u589e\u4e86 21%\uff0c\u81f3\u5c11\u6709 74% \u7684\u5b30\u5152\u6f6e\u4e16\u4ee3\u8868\u793a\u4ed6\u5011\u4e5f\u6703\u9019\u6a23\u505a\u3002<\/p>\n<figure id=\"attachment_9988\" aria-describedby=\"caption-attachment-9988\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9988\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-meta-consumer-trends-2.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-meta-consumer-trends-2.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-meta-consumer-trends-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-meta-consumer-trends-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-meta-consumer-trends-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-meta-consumer-trends-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-meta-consumer-trends-2-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9988\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aMeta<\/figcaption><\/figure>\n<p>\u5206\u6563\u7684\u6ce8\u610f\u529b\u5230\u5e95\u8f49\u79fb\u5230\u54ea\u88e1\u4e86\uff1f\u884c\u52d5\u88dd\u7f6e\uff0c\u9019\u662f\u53f0\u6e2f\u5169\u5730\u8d85\u904e\u56db\u5206\u4e4b\u4e09\u6d88\u8cbb\u8005\u89c0\u770b\u96fb\u8996\u6642\u7684\u4e3b\u8981\u87a2\u5e55\u3002\u4f7f\u7528\u884c\u52d5\u88dd\u7f6e\u6642\uff0c\u6d88\u8cbb\u8005\u7684\u6ce8\u610f\u529b\u4e3b\u8981\u96c6\u4e2d\u5728\u793e\u7fa4\u5a92\u9ad4\uff0c\u4ed6\u5011\u7684\u76ee\u7684\u5728\u65bc\u4e00\u908a\u505a\u624b\u908a\u7684\u4e8b\u60c5\uff0c\u4e00\u908a\u8207\u670b\u53cb\u806f\u7e6b\u53ca\u9032\u884c\u793e\u4ea4\u4e92\u52d5\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u4e32\u6d41\u7576\u9053<\/strong><\/span><\/p>\n<p>\u8fd1\u5e7e\u5e74\u4f86\uff0cNetflix \u548c Amazon Prime Video \u4e4b\u985e\u7684\u8a02\u95b1\u96a8\u9078\u8996\u8a0a\uff08SVOD\uff09\u670d\u52d9\uff0c\u4ee5\u53ca\u50cf Spotify \u7b49\u97f3\u6a02\u4e32\u6d41\u670d\u52d9\u65e5\u6f38\u98a8\u884c\u3002\u5f71\u7247\u4e32\u6d41\u7684\u89f8\u53ca\u7387\u5927\u5e45\u63d0\u5347\uff0c\u5373\u4f7f\u662f\u8f03\u5e74\u9577\u7684\u4e16\u4ee3\u4e5f\u7af6\u76f8\u6536\u770b\u3002\u793e\u7fa4\u5a92\u9ad4\u5f71\u7247\u5167\u5bb9\u7684\u71b1\u9580\u7a0b\u5ea6\u9010\u6f38\u5347\u9ad8\uff0c\u4ee5\u53ca\u5e02\u9762\u4e0a\u7684\u7dda\u4e0a\u5f71\u97f3\u670d\u52d9\/\u8a02\u95b1\u96a8\u9078\u8996\u8a0a\uff08OTT\/SVOD\uff09\u670d\u52d9\u6578\u91cf\u589e\u52a0\uff0c\u5e36\u52d5\u7db2\u8def\u5f71\u7247\u89c0\u770b\u7684\u98a8\u6c23\u3002\u53f0\u6e2f\u5169\u5730\u6709\u8d85\u904e 94% \u7684\u6d88\u8cbb\u8005\u8868\u793a\uff0c\u4ed6\u5011\u4e0a\u500b\u6708\u66fe\u7d93\u4f7f\u7528\u81f3\u5c11\u4e00\u500b\u5f71\u7247\u4e32\u6d41\u670d\u52d9\u3002<\/p>\n<figure id=\"attachment_9989\" aria-describedby=\"caption-attachment-9989\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9989\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-meta-consumer-trends-3.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-meta-consumer-trends-3.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-meta-consumer-trends-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-meta-consumer-trends-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-meta-consumer-trends-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-meta-consumer-trends-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-meta-consumer-trends-3-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9989\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aMeta<\/figcaption><\/figure>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83d\udecd \u6d88\u8cbb\u8da8\u52e2\uff1a\u9999\u6e2f\u5b30\u5152\u6f6e\u4e16\u4ee3\u7684\u89f8\u53ca\u7387\u589e\u52a0\u4e86 29%\uff0c\u800c\u53f0\u7063\u81ea\u5f9e 2012 \u5e74\u5f8c\u89f8\u53ca\u7387\u4e5f\u589e\u52a0\u4e86 44%\u3002<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: #008080;\"><strong>\ud83c\udf1e \u8da8\u52e2\u91cd\u9ede<\/strong><\/span><\/p>\n<p>\u2460 \u884c\u52d5\u88dd\u7f6e\u6210\u70ba\u4e3b\u6d41\uff0c \u96fb\u8996\u9eef\u7136\u5931\u8272\u3002<br \/>\n\u2461 \u53f0\u6e2f\u5169\u5730\u7684\u793e\u7fa4\u5a92\u9ad4\u4f54\u4e86 2021 \u5e74\u6240\u6709\u884c\u52d5\u88dd\u7f6e\u4f7f\u7528\u7684 50% \u4ee5\u4e0a\uff0c\u7b49\u540c\u6bcf\u65e5\u5e73\u5747\u82b1\u8cbb\u5169\u5c0f\u6642\u3002<br \/>\n\u2462 \u53f0\u6e2f\u5169\u5730\u7684\u6d88\u8cbb\u8005\uff0c\u6709\u8d85\u904e 3\/4 \u6bd4\u4f8b\uff0c\u5728\u770b\u96fb\u8996\u6642\u628a\u6ce8\u610f\u529b\u653e\u5728\u667a\u6167\u578b\u624b\u6a5f\u4e0a\u3002<br \/>\n\u2463 \u8d85\u904e 94% \u7684\u53f0\u6e2f\u5169\u5730\u6d88\u8cbb\u8005\u6bcf\u500b\u6708\u81f3\u5c11\u4f7f\u7528\u4e32\u6d41\u670d\u52d9\u4e00\u6b21\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udc40 \u7b2c\u4e8c\u8ab2\uff1a\u5f71\u7247\u89c0\u770b\u884c\u70ba<\/strong><\/span><\/h3>\n<p><span style=\"color: #008080;\"><strong>\u4f7f\u7528\u7db2\u8def\u89c0\u770b\u5f71\u7247\u7684\u7bc4\u570d\u9010\u5e74\u6500\u5347<\/strong><\/span><\/p>\n<p>\u9999\u6e2f\u548c\u53f0\u7063\u5206\u5225\u6709 41% \u548c 56% \u7684 \u5b30\u5152\u6f6e\u4e16\u4ee3\u4e5f\u8868\u793a\u4ed6\u5011\u6703\u4e0a\u7db2\u89c0\u770b\u5f71\u7247\u3002\u9019\u500b\u8da8\u52e2\u5df2\u7d93\u6301\u7e8c\u5e7e\u5e74\u4e86\uff0c\u4e0d\u904e\u5230\u8fd1\u671f\u624d\u5ef6\u7e8c\u5230\u8f03\u5e74\u9577\u7684\u4e16\u4ee3\u3002\u96d6\u7136\u5e74\u8f15\u4e16\u4ee3\u89c0\u770b\u5f71\u7247\u7684\u98a8\u6c23\u666e\u904d\u8f03\u76db\u884c\uff0c\u4e0d\u904e\u5e74\u9577\u65cf\u7fa4\u4e26\u672a\u843d\u5f8c\u592a\u591a\uff1a\u6709\u8d85\u904e 50% \u7684\u5b30\u5152\u6f6e\u4e16\u4ee3\u8868\u793a\uff0c\u4ed6\u5011\u66fe\u5728\u4e0a\u9031\u4f7f\u7528\u884c\u52d5\u88dd\u7f6e\u5728\u7db2\u8def\u4e0a\u89c0\u770b\u5f71\u7247\u3002\u82e5\u4e0d\u8003\u616e\u89c0\u770b\u5f71\u7247\u4f7f\u7528\u7684\u88dd\u7f6e\u985e\u578b\uff0c\u9019\u500b\u6578\u503c\u6500\u5347\u5230\u8d85\u904e 90%\u3002<\/p>\n<figure id=\"attachment_9991\" aria-describedby=\"caption-attachment-9991\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9991\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-meta-consumer-trends-5.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-meta-consumer-trends-5.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-meta-consumer-trends-5-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-meta-consumer-trends-5-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-meta-consumer-trends-5-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-meta-consumer-trends-5-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-meta-consumer-trends-5-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9991\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aMeta<\/figcaption><\/figure>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83d\udecd \u6d88\u8cbb\u8da8\u52e2\uff1a\u53f0\u6e2f\u5169\u5730\u6709\u8d85\u904e 60% \u7684\u6d88\u8cbb\u8005\u6bcf\u9031\u4f7f\u7528\u884c\u52d5\u88dd\u7f6e\u89c0\u770b\u5f71\u7247\uff1b\u53f0\u7063\u5b30\u5152\u6f6e\u4e16\u4ee3\u6703\u4e0a\u7db2\u89c0\u770b\u5f71\u7247\u7684\u6bd4\u4f8b\u81ea 2018 \u5e74\u4e4b\u5f8c\u6fc0\u589e\u4e86 30%\uff1b63% \u7684\u9999\u6e2f\u6d88\u8cbb\u8005\u548c 69% \u7684\u53f0\u7063\u6d88\u8cbb\u8005\u4e0a\u9031\u66fe\u4f7f\u7528\u884c\u52d5\u88dd\u7f6e\u5728\u7db2\u8def\u4e0a\u89c0\u770b\u5f71\u7247\u3002<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: #008080;\"><strong>\u77ed\u5f71\u7247\u7684\u5d1b\u8d77<\/strong><\/span><\/p>\n<p>\u76f4\u64ad\u4e32\u6d41\u548c\u77ed\u5f71\u7247\u7684\u5206\u6578\u5728\u4e0d\u540c\u4e16\u4ee3\u9593\u76f8\u53bb\u4e0d\u9060\u3002\u9ad4\u80b2\u5f71\u7247\u7684\u4e92\u52d5\u7387\u5728\u53bb\u5e74\u4e5f\u6709\u6240\u63d0\u5347\uff1b\u5f71\u97f3\u90e8\u843d\u683c\/\u7db2\u7d05\u5f71\u7247\u3001\u559c\u5287\u5f71\u7247\u53ca\u76f4\u64ad\u4e32\u6d41\u5f71\u7247\u662f\u6d88\u8cbb\u8005\u6700\u5e38\u89c0\u770b\u7684\u5f71\u7247\u985e\u578b\u3002\u6d88\u8cbb\u8da8\u52e2\u5982\u4e0b\uff1a<\/p>\n<p>\u2460 \u76f4\u64ad\u4e32\u6d41\u5f71\u7247\u7684\u71b1\u9580\u7a0b\u5ea6\u5728 2021 \u5e74\u6301\u7e8c\u5347\u6eab\u3002<br \/>\n\u2461 Z \u4e16\u4ee3\u7279\u5225\u559c\u611b\u559c\u5287\u548c\u96fb\u73a9\u904a\u6232\u5f71\u7247\uff0c\u4e5f\u4e0d\u6392\u65a5\u9577\u5f71\u7247\u3002<br \/>\n\u27a1\ufe0f MV \u548c\u9ad4\u80b2\u8cfd\u4e8b\u7684\u7cbe\u5f69\u756b\u9762\u662f\u4ed6\u5011\u6bcf\u9031\u6700\u5e38\u89c0\u770b\u7684\u5f71\u7247\u3002<br \/>\n\u2462 \u5176\u4ed6\u4e16\u4ee3\u5c0d\u9577\u5f71\u7247\u7684\u559c\u597d\u7a0b\u5ea6\u5247\u6bd4\u8f03\u4f4e\uff08\u7279\u5225\u662f\u5c0d\u65bc\u5e74\u7d00\u8f03\u9577\u7684\u540c\u985e\u7fa4\u7d44\uff09\u3002<br \/>\n\u2463 \u77ed\u7bc7\u548c\u7cbe\u7c21\u7684\u5167\u5bb9\uff08Bite-sized content\uff09\u662f\u4e92\u52d5\u548c\u89f8\u53ca\u7684\u95dc\u9375\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">Instagram \u5f71\u7247\u89c0\u770b\u6b21\u6578\u63d0\u5347<\/span><\/strong><\/p>\n<p>\u89c0\u770b\u5f71\u7247\u73fe\u5728\u662f Facebook \u548c Instagram \u4e0a \u6700\u53d7\u6b61\u8fce\u7684\u6d3b\u52d5\u3002\u8ddf\u670b\u53cb\u4fdd\u6301\u806f\u7d61\u662f\u53f0\u6e2f\u5169\u5730\u6d88\u8cbb\u8005\u4f7f\u7528\u793e\u7fa4\u5a92\u9ad4\u7684\u4e3b\u8981\u539f\u56e0\uff0c\u4e0d\u904e\u793e\u7fa4\u5a92\u9ad4\u4e5f\u662f\u9019\u4e9b\u6d88\u8cbb\u8005\u5c0b\u627e\u5167\u5bb9\u53ca\u638c\u63e1\u8da8\u52e2\u7684\u4e3b\u8981\u7ba1\u9053\u3002\u8fd1\u5e74\u4f86\uff0c\u793e\u7fa4\u5a92\u9ad4\u4e0a\u7684\u8da8\u52e2\u5167\u5bb9\u5927\u591a\u662f\u5f71\u7247\u683c\u5f0f\u3002\u7531\u65bc\u9019\u985e\u5167\u5bb9\u8d8a\u4f86\u8d8a\u53d7\u5230\u6b61\u8fce\uff0c\u6d88\u8cbb\u8005\u4e5f\u5c07\u6301\u7e8c\u4ef0\u8cf4\u793e\u7fa4\u7ba1\u9053\u4f86\u638c\u63e1\u6d41\u884c\u8108\u52d5\u3002\u6d88\u8cbb\u8da8\u52e2\u5982\u4e0b\uff1a<\/p>\n<figure id=\"attachment_9990\" aria-describedby=\"caption-attachment-9990\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9990\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-meta-consumer-trends-4.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-meta-consumer-trends-4.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-meta-consumer-trends-4-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-meta-consumer-trends-4-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-meta-consumer-trends-4-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-meta-consumer-trends-4-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-meta-consumer-trends-4-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9990\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aMeta<\/figcaption><\/figure>\n<p>\u2460 \u8d85\u904e\u534a\u6578\u7684 Facebook \u7528\u6236\u4e0a\u500b\u6708\u66fe\u5728\u5e73\u53f0\u4e0a\u89c0\u770b\u5f71\u7247\u3002<br \/>\n\u2461 \u9999\u6e2f\u7528\u6236\u89c0\u770b\u5f71\u7247\u7684\u884c\u70ba\u81ea 2015 \u5e74\u4f86\u6210\u9577\u4e86 24%\u3002<br \/>\n\u2462 \u516d\u6210 Instagram \u7684\u7528\u6236\u4e0a\u500b\u6708\u66fe\u89c0\u770b\u904e\u5f71\u7247\uff0c\u7b49\u540c\u65bc\u81ea 2016 \u5e74\u4f86\u4e92\u52d5\u7387\u63d0\u5347\u4e86 50%\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\ud83c\udf1e \u8da8\u52e2\u91cd\u9ede<\/strong><\/span><\/p>\n<p>\u2460 \u53f0\u6e2f\u6d88\u8cbb\u8005\u89c0\u770b\u7684\u5f71\u7247\u7684\u6bd4\u4f8b\u9010\u6b65\u4e0a\u5347\u3002<br \/>\n\u2461 \u77ed\u5f71\u7247\u4e0d\u5206\u4e16\u4ee3\u5747\u53d7\u5230\u71b1\u70c8\u6b61\u8fce\u3002<br \/>\n\u2462 Instagram \u5f71\u7247\u89c0\u770b\u6b21\u6578\u5f9e 2016 \u5e74\u5f8c\u63d0\u5347\u4e86 50% \u4ee5\u4e0a\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong><span class=\"s2\">\ud83d\udc40<\/span> \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/content.facebookinc.com\/n\/MjY3LVBWQi05NDEAAAGFvhGrrkVpFSgcBVy3aFnoqk0mE2Hzt0nybfC8Z0sQ4ZR-OKU_my3_5XK2ivDYo-ojoSsmSpo=\"><span class=\"s8\">Instagram Reels <\/span><span class=\"s9\">\u90e8\u843d\u683c\u6587\u7ae0<\/span><\/a>\u3001<a href=\"https:\/\/content.facebookinc.com\/n\/MjY3LVBWQi05NDEAAAGFvhGrruy8cfO-oTuaQnfcE_XdP8WiPwJUf1WTSlMH-cNIDIhf5My_Hq_oJDp3uE6_mCg3KoM=\"><span class=\"s9\">\u958b\u767c\u4eba\u54e1\u6587\u4ef6<\/span><\/a><span class=\"s10\">\u3001<a href=\"https:\/\/tealium.com\/resource\/whitepaper\/privacy-and-personalisation\/?utm_source=facebook&amp;utm_medium=email&amp;utm_campaign=0622-pg6286a1-apj-meta-whitepaper&amp;utm_term=cdp\"><span class=\"s11\">\u96b1\u79c1\u4fdd\u8b77\u548c\u500b\u4eba\u5316\u4e9e\u592a\u5730\u5340\u5831\u544a<\/span><\/a>\u3001<a href=\"https:\/\/content.facebookinc.com\/n\/MjY3LVBWQi05NDEAAAGFvhGrrwoZpjXj4fG4u6B_EE8Ne4U3wB5xBMRTK4yUJm40aGBMV3SpNtN6ySRirCIfuVrsIx4=\"><span class=\"s12\">2022 <\/span><span class=\"s11\">\u4f01\u696d\u5546\u5bb6\u6c38\u7e8c\u767c\u5c55\u9ad8\u5cf0\u6703<\/span><\/a>\u3001<a href=\"https:\/\/content.facebookinc.com\/n\/MjY3LVBWQi05NDEAAAGFvhGrruQ_YwCCDEbEZppJsH4jdIRyNHxBRHTTDdX801JJ0qFrcVxjMcB5P6cGxwFK7B9dPT8=\"><span class=\"s11\">\u5546\u54c1\u6a19\u8a3b<\/span><\/a>\u3001<a href=\"https:\/\/content.facebookinc.com\/n\/MjY3LVBWQi05NDEAAAGFvhGrri40RFsmVEfbEunP8irlmPx7BdLIK9y7XBJ30TnpAjNWQbcQGneVW6ta6vbBRoqq038=\"><span class=\"s11\">\u5ee3\u544a\u5546\u6210\u529f\u6848\u4f8b<\/span><\/a><\/span><\/strong><\/span><\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=button\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8662\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/%E9%83%A8%E8%90%BD%E6%A0%BCbanner_1080x280.png\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" 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